What Do Your Customers Really Want?

Interesting Post on this topic here.

I especially like the article for calling out "feature creep". Too often marketers just add more bells and whistles to products that creates artificial differentiation.

If you can't explain your product, service, or idea, in 10 words or less, kill it.

Teaching Marketing

It's one thing to stand up in front a classroom teaching the in's and out of marketing theory, but it's a whole different ball game to get you and your students into the trenches and learn how to sink or swim. Excellent teachers know how to cross this chasm but sadly many do not (or won't)

Universities are excellent at teaching critical, forward thinking skills, but lack in the practical stuff. Think outside the box and look to the future.

Colleges excel in the practical stuff, but only if that practical stuff doesn't change much over time, and one stays inside the box.

Flaws in both systems. Maybe that's why so many students in retrospect, are unsatisfied with their education.