Political parties rarely (if ever) win because of their international agenda. Rather it's the domestic agenda that really brings the voters to mark an X beside your name.
Why is that you might ask?
Because space and time make it less tangible for the voter and the voter likes tangible items. They want to see things that they can see and touch without having to wait. This is why items like the GST cut are so popular, as the voter sees the immediate savings. Yes I know what your thinking GST cuts aren't the way to go when income taxes are still too high, but how many times do you file your taxes a year? Oh yeah, thats right, only once. How many times do you go buy items at the store with your disposable income? A lot more times than you file your taxes!
So whats a political party to do?
Especially since one needs to demonstrate leadership on the international stage in order to gain power. The answer: campaign about domestic issues, and less about international issues, ensuring a generalized plan for your international platform. Canadians will remember what you promised domestically, and less internationally.
Regardless of the savings and benefit, space and time matter. A LOT
Saturday, July 14, 2007
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