On Cell Phones

I used to work for a cell phone dealer (I won't tell you which one), and one thing I learned very quickly was the name of the game for the Big Three (Read: Bell, Rogers, Telus) confusion and staying within the legality (but not spirit) of the law. We always tried our best to explain everything including extra charges, terms and conditions and such, however the game kept changing and customers were more infatuated with their phone then worry ing about the contract they just signed.

This has been shortcut for higher profits for the telecommunication's industry. But no more. CBC.ca has a new special on Cellphones which can hopefully lead to a consumer revolution and a serious market correction.

Using shortcuts and confusion will not lead you to marketing success in the long term. Just ask JetBlue.