According to Hal Varian, Google's Chief Economist, marekting is about to undergo an quantitative revolution like the financial services sector did with qualitative subjects in the 1970's.
Wait, stop right there.
Google has a Chief Economist???
Remember, no one really cares about the product/service you sell. You are just another noisy fish in a very big ocean, trying to get attention. Chances are, if you're selling a commodity (read: competing on price) you may not be around as long as you think.
However Google is different. People care about Google. If you don't believe me, just go research how much the Google T-Shirt alone goes for.
When Google talks people listen, all because they're a remarkable company, that understands their audience and where they need to go to stay noteworthy.
Bring out the ruler and start measuring. And change accordingly.
Wednesday, June 4, 2008
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