Why People Don't Buy From You

Whether your a profit 100 company, struggling political party, or ambitious (arrogant) entrepreneur, knowing why people are passing you up for the competition is critical to your survival.

1. They don't trust you.

Who knows why. After all you thought you had a good story to sell. But maybe that's your problem. Too much inward thinking instead more outward thinking. Authenticity matters, and you can't build trust without your target market actually thinking your the real McCoy. Which brings us to number 2.

2. Don't know what's in it for them

People don't buy drill bits, they buy holes. They don't buy insurance, they buy peace of mind. If you do a poor job of communicating, you don't deserve to make the sale.

And above else....

3. People rarely buy. They're often sold.

Buying is a logical/rational process - lowest price and convenience is the name of the game.

Being sold is an emotional/sensual experience - one involving another human, creating a relationship and thus loyalty.