4 Critical Steps of Social Media

1. Identify and create a community
2. Deliver consistent and clear messages that authenticates your experience or brand.
   
3. Offer a place for your target audience to interact & comment.
4. Make it easy for your audience to spread your message.

Have you notice two recurring themes?

Authenticity and Consistency. You can't have one without the other, and it's one of the many secrets to new marketing. Don't server-crashing traffic right away, this is after all about brand building and long term relationships.

Following those goals outline above will put you ahead of many other business/not for profit bloggers who are still trying to get their head around social network and new media.