Less Is Really More

How much time do you have to communicate your message?

With thousands of new brands being introduced every year, competing with time starved individual's attention - not very much.

Eric distills this idea quite well: communicate your value proposition quickly and clearly.

It's a sad but revealing truth that people don't care about your idea. They are too busy putting out their own fires and dealing with efficiencies in their day, to really pay attention.

This is why permissive marketing is such a better option than interruptive marketing. Create an idea that's worth talking about, easy to spread to others, and you will be surprised to see people actually care about you!