What If You Were Blind?

Would looks matter? Would brands matter? Would you feel compelled to go buy the most fashionable clothes to look good, even though you can't see what you look like?

What if the whole world was blind? How would marketing change? My guess is that we would focus more on smell and touch, to maintain the livable experiences we call life.

It's an interesting concept to ponder because we base so much of our marketing messages on how we look and act, compared to other people.

Eyesight is something we take for granted. I hope you don't do the same, when creating your marketing plan.