How To Do Public Relations

Well we all know how not to do public relations thanks to Greyhound. Here's a great example of Maple Leaf Foods handling a public health nightmare properly.

Key takeaways:

1. Responding quickly with helpful information lots of great information, front and centre on their website about what products are affected, symptoms of the disease, and where to go for further information. I still can't find information on Greyhound's website on this matter. Did they think people wouldn't look for it there?

2. Protecting your brand instead of legal liability - Maple leaf Food has decided that legal issues can wait. Right now ensuring no one else gets sick or dies is top priority even if this means taking an hit in the short term. Greyhound on other hand, was too consumed about the liability of it's actions (or inaction) to really care about future customers.

3. Acting Courageous in the face of a difficult situation - the article profiles marketing experts who agree Maple Leaf Foods is stepping up to the plate above and beyond what is normally seen. On the other Greyhound couldn't be bothered to leave the comfort of their own offices to provide a brave public face.

Despite the seriousness of this problem, Maple Leaf Foods has really done something that most companies can't fathom: demonstrating that they care.