Reaching Below the Belt

If you thought the Greyhound tradegy was vile, just consider the marketing strategy PETA was going to leverage, off the death of Tim Mclean.

Yes, emotional and controversial ads breed attention and discussion. However, you have to ask yourself if this is the attention you wish to convey? At what point does your consdcience and ethical side kick in and realize you are in essence profitting off someone else's tradegy?

PETA has clearly demonstrated their extreme poor taste in marketing, and lack of sensitivity for tragic deaths. This is why when one markets, you have to approach marketing as if your mother or father is watching. You must look at ALL side effects of your message and heavily consider current events.

In the online era, everyone can become a critic (or supporter) of your brand. Past loyalts is no longer a given for continued loyalty, and I think that PETA will lose much loyalty from current and future supporters.

Don't make the same mistake.