5 Deadly Sins of Marketing Communications

Marketing Communications (also known as MarComm) deals with the promotional aspect of marketing. It is often the most visible part of marketing, and is what most people think of when they hear the word "marketing"

We all know marketing is much more than promotion, but I often see people communicating (or attempting to) in very poor fashion.

Thus, I have developed the following sins when trying to communicate your idea:

1. Your message fails to come to a point. What do you really stand for?
   
2. You use passive communication - where you can't tell who does what to whom.
3. You employ a sophisticated vocabulary without a good reason - big words on their own can actually make people confused by your offering.
4. Using difficult verb tenses instead of present tense. I.e. "writing would have to communicate" instead of "writing communicates"
5. Boring your customer - focus on telling a story not lecturing them!

Originality and surprise creates stopping power when your audience reads it. But if your message is too complicated, wordy, or can't be described in ten words or less, your target market will move on.