And parent's are less than thrilled:
I would love to know what sick bastard at Kellogg's came up with this genius idea. I just spent the first three years of my sons life trying to get him not to eat blocks, and now you're telling him they taste like f***ing strawberries. Thanks a lot a**holes. Seriously, how in the hell did this ever get past their legal department. You can't tell me that this isn't a lawsuit just waiting to happen. I can only assume that their next product is fruit flavored thumbtacks.
Line extension of a product can be really dangerous (literally). Do you really want to alienate your key target audience? Especially those that are key influencers (parents) telling their friends (who are mostly likely parents as well). Safety issues are always a noteworthy issue that people feel compelled to pass along - especially when it deals with children.
Gotta love the good press here!
I suspect Kellogg's will end up pulling this product, albeit in an embarrassing fashion
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