When Crisis Communications Can't Work

When you make a comment that glorifies or wishes for the death of a fellow human being, no amount of PR spin will be acceptable.

Did Gerry Ritz make a gaffe? No, he made a (borderline) psychopathic, inhumane statement. He simply didn't care about the people affected by Listeriosis or his fellow parliamentarian.

A verbal statement almost always reflects what the speaker is thinking, from the deep subconscious part of a human being. They don't come out of nowhere.

You cannot defend the indefensible.

The only honourable thing to in a situation like this is to resign. Except there is no honour for Gerry. He left that (along with his dignity) on the conference call on Aug 30.

Time to go Gerry.