Tuesday, September 9, 2008

When Ads Cross The Line

This is just tasteless.

No matter which poltical party you belong to, no matter what issue you fight to stand for, you do NOT deserve to have bird feces dropped on you or any other vile act to discredit your story.

I think Stepehn Harper's "running on his record" campaign is going to take a serious hit to his party's brand (or his personal brand; I can't make the dinstinctinon). As a seasoned campaginer, Harper should have known better when Kim Campbell tried something similar. It only takes one serious blow to derail your authencity of your brand and consistency of your message. Expect to see the opposition to leverage this issue for days (if not weeks) to come.

If this is the only way you know how to communicate a message, you should not be marketing or running any type of organization. Ever.

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