What Happens If We Don't Organize?

We've heard it time and time again:

If you "fail to plan" you "plan to fail".

Cliche, but true. But cliches are not what this post's about.

If you truly want to do have a remarkable marketing message, you need to understand what critical areas need organizing:

• For politicians - its the hordes of volunteers that can not only staff the campaign office, but can sneeze their candidate's ideas to their undecided friends.

• For Realtors, travel agents, and the self-employed - you need to organize around your own personal brand. That means finding ways to attract new customers while maintaining (and nurturing) your existing relationships.

• For multi national corporations - its all about being able to respond to customers and contentious issues with the same speed/quality of a mom and pop shop (Yes I'm talking to you Bell).

• For mom and pop shops - its about organizing around the quality and value you provide instead of competing on price.
  

Regardless of who you are or what you stand for, most power lies with those that can not only organize well but organize key areas of their business. Areas that are not only visible to your target audience, but can be talked about behind your back and cause you great harm.

The Internet has changed the playing field for organization. Now any of your customers can complain to your brand (hello trip advisor) with an audience waiting to listen. Or can spread the good news about your organization (hello face book) to those who are engaged in your brand.

Organizing yourself to make it easier, better, and worth telling other people, will give you the leverage to build your brand.

Power comes to those who organize, and organize well. How well do you organize?