7 Ways to Get Attention for Your Product

1. Your marketing must have intrinsic drama that appeals to your audience: what makes your target market tick? Is it scantily clad models or a new ways to better oneself? Psychographics matter

2. Your marketing must request participation from your audience: We don't live in a Web 1.0 world anymore (although you wouldn't know it judging from the passive websites out there). It's time to interact with your audience. Whether that be through comments on a blog, or the easiness of sharing your product with your customer's friends; there must be a call to action.

3. Your marketing should create an emotional response: people don't think in words or numbers, they think in images and stories. People already have their needs satisfied. It's time to look for that emotional extra, that consumers want from your product.

4. Your marketing must stimulate curiosity: Do I want to know more about your product, idea, or service? Creating this desire forces your audience to slow down and study your idea. Remember: the story your target customers tells themselves will determine whether they buy into your product or not.

5. Your marketing should surprise your audience: A startling headline, an unexpected visual image, and unusual opening gambit in a sales presentation, or a weird display window in a store; all have the power to attract key influences by surprising them (in a good way).

6. Your marketing must communicate expected information - in a detcepxenu way: (Hint: try reading the mystery word backwards) A creative twist, or a fresh way of saying or looking at something makes the expected unexpected. You have to get the obvious information in: what the brand does, who it benefits, and how. But doing it in an average, mediocre, middle of the road way is a great way for your target market to ignore you.

7. Your marketing should violate the rules of traditional marketing: People notice things that violate expected patterns (and patterns certainly exist in marketing). This means no spam, no interruptive marketing, and no throwing large amounts of money at advertising that doesn't work, or worse, can't measure. Creating remarkable products that invite users to sign up, raise their hand for more information sows the seeds for a long term relationship. Avoid the quickie sale and opt for the monogamous one.

To do marketing that has unexpected drama, violates traditional business beliefs, and causes people to talk about your product requires being creative and risky. So the real secret to stopping power is not to be average, stuck in the middle competing on price, it's to move to the extreme edges, where there is less competition, and unfulfilled markets waiting to seek out your product.

It's not easy. But that's why great marketing isn't seen as a cost, it's seen as in investment.

Let me know if you need help. I'll be glad to lend a hand.