Lipstick + Pig = Still a Pig

Most marketing people focus too much of their time on improving their communication or promotional activities: "If only we could get all the branding integrated properly we would experience incremental increases in revenue!" screams your brand manager.

Often times it's the product that's really at fault. You can hang up on your previous brands like Bell did, but the products themselves are often the real reason people aren't engaged in your offer.

Faced with a classroom crunch, Ryerson University went looking for lecture style halls to meet the demand of their space starved campus. Not only did they find that space with a nearby Movie Theater, they accidentally improved their product (teaching) by having more comfortable seats, large visible screens, with an acoustic designed room.

The payoff? It seems attendance in class has not only remained strong, students are actually looking forward to going to class.

Improving the product often leads to improved communication; if your product is remarkable enough, people will tell their friends about your story.

Now if only my Alma mater could get rid of their 1960's style furniture...